Digi-pak covers

Poster

Music video - times

0.00 - 41.00 - Simon - lip sync at - 13.00
41.00 - 1.29 - Jenny - lip sync - 41.00
1.29 - 1.55 Rachel - lip sync - 1.29
1.55 - 1.58 - Simon, Jenny, Rachel - lip sync bit of line each
1.58 - 2.33 - Simon, Jenny, Rachel - tint colours
2.33 - 2.36 - Simon - lip sync
2.36 - 2.40 - Simon
2.40 - 2.44 - Rachel - lip sync
2.44 - 2.47 - Rachel
2.47 - 2.51 - Jenny - lip sync
2.51 - 2.56 - Jenny
2.56 - 3.00 - Jenny, Simon, Rachel - tint colours
3.00 - 3.38 - Jenny,Simon, Rachel - together

lip sync - tint coloured background of film - red, yellow, green
            - 1.58 - 2.33 - tint clips of Simon, Jenny, Rachel

43.00 - 1.29 - dance beat
1.58 - 2.29 - dance beat
2.51 - 3.28 - dance beat
             

CD template in Photoshop

Front cover of CD
open Photoshop
file>new
width - 120mm
height - 120mm

Back cover of CD plus spine
open Photoshop
file>new
width - 150mm
height - 117.5mm
resolution - 300 pixels per inch

view >new guide 6mm
view>new guide 144mm

Magazine Advert ideas

Four big paint blobs merging together
- red, yellow, blue, green
song title and artist in the middle

Digi-pak ideas

Theme - paint splatter - red, yellow ,blue, green

Front cover - song title, artist name

Inside cover - imagery - hands apart

Inside cover - imagery - instrument - keyboard 

Inside cover - instrument - speaker with headphones on

Inside cover - imagery - hands touching

Back cover - credits - designed, edited by

Location, props and costume

4 locations
                   - house - friends house - hanging with friends - Simon
                   - car - friends car - having a laugh - Rachel
                   - field playing football - fun with friends - Jenny
                   - green screen - enjoying ourselves - added effects

no props needed

costume - in each location each person wears different bright coloured top
              - green screen - all wear the same colour top - blue

Story board

Song lyrics

Digipak designs

Kraftwerk - The Robots

This is the band Kraftwerk and their song 'The Robots' who were the pioneers of the synthpop genre.

For example for why they are synth-pop in the song "The Robots" the band members are wearing matching shirt and tie, use simple shapes and colours and use various instruments like synthesizers and other similar instruments. 

Digipak designs/ideas with photoshop

front cover

inside cover

inside cover

back cover

La Roux - Bullet Proof

The song Bullet proof by La Roux is a perfect example of modern synthpop, with its simple bright colours and blocky shapes and use of synthesizers.

Consumer Research Questionnaire

1) Are you Male or Female?
    Male = 10         Female = 10

2) How old are you?
   16-20 = 17    21-25 = 1    26-30 = 0    31-35 = 0   36-40 = 2

3) Do you enjoy watching music videos?
    Yes = 20         No = 0

4) What is your favourite music genre?
     Indie = 2, Metal = 6, Synth = 1, R'n'B = 3, Hip-Hop = 4, Rock = 3, Pop = 1, House Electro = 1,
     Funk = 1, Dance = 1, Alternative = 1, Grunge = 1.

5) Have you heard of the artist Calvin Harris?
   Yes = 18      No = 2

6) If so, do you like his music?
   Yes = 12     No = 6      Sort of = 2

7) How do you watch music videos?
    Youtube = 20    Internet = 8   Facebook = 4   My Space = 1   Other = 2

8) Do you find that music videos have meaning?
    Yes = 10    No = 5      Sometimes = 5

9) Would you expect to see Calvin Harris within one of his music videos?
    Yes = 14     No = 6

10) Do you make a point of watching the videos to your favourite bands newest single?
      Yes = 14          No = 6

Summary of ideas

Our music video will be me, Rachel and Jenny.
We will be filming three separate groups of people in which one of us will be a member of.
Each of us will be wearing a different bright coloured t-shirt.
Jenny will be filming her friends playing football, Rachel will be with her friends in a car and i will be filming with my friends hanging out at my friends house.
This will be to capture the fun and emotion from the different groups. We will also be filming partially at college using a green screen to film what we will be doing un the chorus, which will be stood apart from each other but wearing the sane coloured t-shirt but get closer and closer as the song goes on.
This will be all to show that we are close with the people in our groups and with other people outside of them.

Music Video Ideas

People around college
film people - naturally
                  -staged
each of us - lip sync chorus - separately
use green screen for added affects
film in various locations

Textual Analysis of 3 music vids

Calvin Harris - The Girls

This is a very simple music video using only bright bold colours.

Its an all white background and particle white clothing, it envolves different groups of women wearing different colours orange, yellow, red, pink, purple, blue, green and white.

The colours change as the video goes on.

The camera flows with the dance moves and captures all the colours and makes Calvin Harris the centre of focus with all the women dancing around him.

Textual Analysis of 3 music vids

Calvin Harris - Feel So Close

This is one if his more recent songs.
The video is set in various locations featuring various different people and is set in both day and night.
It shows people interacting with one another of showing what people can do like there talents i.e the girl dancing into a ballerina, but in all showing them enjoying them selves.
There are a mixture of close-up, mid and long shots in the video trying to capture the persons emotions and where they are to get more of a feel for what's going on.

Textual Analysis of 3 music vids

 Calvin Harris - Acceptable in the 80s

This was Calvin Harris's debut single that he realised.

This video is very retro and simple which users lots of bright colours through out.

There are random props like the otter being used when the two women are dancing, the two scientists dissecting it and various others things which have meanings behind them.

This is mostly filmed mid shot with some close ups and a view multiples of the screen, they happen as well as a change of movement and screen change when a certain beat is played. 

Calvin Harris

standing near an original synthesizer 

Calvin Harris (born Adam Richard Wiles on 17 January 1984) is a scottish singer-song writer, record producer and DJ.
He released his debut album 'I created Disco' which was released in 2007 and included hit singles 'Acceptable in the 80s' and 'The Girls'.
He has also written and produced records for recording artists such as Kylie Minogue and her song 'X' and his number-one collaboration with rapper Dizzee Rascal, 'Dance Wiv Me'.
I have chosen Calvin Harris because he is well known in the music industry and i  have always liked his music.His videos are always interesting and thought his music had a good beat and sound.
I feel the target audience is aimed more at the younger generation because of the beats and tempo. However the elder generation could also like this because of the older synth-pop type music like Kraftwerk and Human League.

posing picture of calvin Harris

picture from the music video - Acceptable in the 80s

History of sythpop

Synth-pop stated in in Germany as a genre of popular music which the synthesizer as the dominant musical instrument. Is was prefigured in the 1960s and early 1970s by synthesizer in progressive rock i.e bands like Pink Floyd.
In 1974 a band called Kraftwerk were making music more rhythmical and easier to understand.They released their international debut album 'Autobahn' which was a breakthrough.
Its a twenty minutes long car drive accompanied by synthesizers and sound effects. They were style-forming for the synth-pop.
By the end of the 1970s there appeared many artists, especially in England who used synthesizer as their main instrument.
For example Gary Newman, Ultravox, OMD and Human League. These artists were very much inspired by Kraftwerk.
Todays synth-pop genre of music include artists like Calvin Harris, La Roux and Owl City who still use the traditions of the music genre and have kept synth-pop music going strong and worldly known by many.

an original synthesizer 

image from an Kraftwerk album

all the instruments used in creating synth-pop type music

Synthpop aka electropop or technopop

Conventions of the genre

Origins - Germany, Japan, England
Typical instruments - syntheizer, keyboard, vocoder, sampler, vocals, sequencer, drums, guitar, drum machine, bass guitar, tape loop.
bands/male artists

Iconography of the genre

Bold, bright ,simple, futuristic

Key artists of the genre

Depeche mode, Soft Cell, Kraftwork, Erasure, Petshop Boys, The Eurythmics, Tears for Fears,
La Roux, Calvin Harris, Owl City, LMAFO, Lady Gaga.

Key songs of the genre


Gary Newman - Cars
The Buggles - Video Killed the radio Star
Human league - Dont you want me baby

Project - Music Video

Our music video we have chosen to do is Calvin Harris - Feel So Close,
who is electropop, electrohouse, nu-disco, synth-pop.
We choose this because its a well known artist and this was his latest song which we
all liked and thought we could do a good music video for.




Theories


Ideology - the beliefs and ideals of a particular group of society
Roland Barhes - Denotation - what we literally see
                        - Connotation - what it means
                        - Myth/Ideology - overall values/ significance
Richard Dyer - four notations of representation - ideology
                                                                       - conventions
                                                                       - gender
                                                                       - audience
             

Digipaks

The picture on this cover not only reflects the title Intimacy, with two people being intimate by kissing but also represents how the music will bring people closer together.

Digipaks

A simple black background, with the name and title in the top left corner, coloured white and red.

The icicle in the middle represents the uniqueness of the band and the lager icicle with light connecting it to the previous one show’s how the band has come for but reminds the same unchanged band they were at the start.

Digipaks

The cover of this album shows a high starchier with the artists name on either side in a vertical way. Also an enlarged face in the centre and blinged up glasses, and the title saying ‘I created disco’ showing that his he is birth of the new generation of dance music.

Album Posters

This is a poster for Two Door Cinema Club which uses the same cover and writing as the album cover,
This makes it easily recognisable.
It advertises the album and what extras and special editions you get on the album.
At the bottom there are many tour dates which have large bold writing covering them saying "sold out"
which emphases how popular they are.

This is a poster for The Maccabbes which also features the album cover of the album on the left, making this recognisable from a glance.

On the right there are several tour dates written in big and at the bottom there is the website and telling you the album is out now featuring the realised singles.

This is showen like this as if to say its important to know the band and by their albums but its also important so see them touring and watching them live.

This is a poster of Coldplay advertising their new album Viva La Vida 

Unlike the others this is a simple poster featuring the band in the centre, at the top band name and title of album and at the bottom the featured singles and website.

This is because they are a large well known band who people instantly recognise and what to buy their music.